UPP, a telecommunications company recently acquired by Virgin Media O2, collaborated with us to develop and implement comprehensive offline marketing strategies. Focused on targeting new customers in key infrastructure-connected areas, UPP aimed to inform the public about their super-fast broadband rollout and drive sign-ups.
UPP: Shaping Marketing Excellence.
Challenge: Two primary challenges emerged: the need for a reliable method to measure the impact of door drops and diverse marketing efforts, and the execution of two distinct campaigns—Register Interest and Ready for Service—with unique objectives.
Comprehensive Solution:
To address the first challenge, we introduced a meticulous solution combining QR codes on leaflets and a series of three test-phase campaigns. By leveraging our geo-targeting tool, we mapped out districts, postcodes, and streets to ensure precision in our approach. This innovative strategy enabled us to not only monitor impact but also to analyze the data for future campaign optimization.
The campaigns were strategically designed, with the Register Interest initiative aimed at generating anticipation and sign-ups for upcoming broadband connections. Simultaneously, the Ready for Service campaign allowed customers to directly purchase the new super-fast broadband.
Data-Driven Refinements:
Our meticulous analysis of the data from the test-phase campaigns proved invaluable. We identified the most effective creative elements, delivery services, and campaign types, allowing for data-driven adaptations. The iterative nature of our approach ensured continuous improvement with each campaign iteration.
Comprehensive Offline Marketing Support:
Our partnership with UPP extended beyond strategy to full-service offline marketing. From printing leaflets, posters, banners, and event merchandise to implementing door drops and direct mail services, our collaboration aimed at delivering a holistic marketing solution.
Client Testimonial: "Collaborating with you has been amazing. Your data-driven strategies and comprehensive offline marketing support have driven success.
This case study illuminates our commitment to excellence in offline marketing. By addressing UPP's challenges with precision, innovation, and a comprehensive approach, we not only met objectives but exceeded expectations. The positive testimonial from the UPP Marketing Team stands as a testament to our collaborative efforts in delivering impactful and adaptable marketing solutions, marking a significant chapter in UPP's journey toward marketing triumph.
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