Cycling Safety Through Strategic Distribution.

The Tour of Britain, a world-renowned cycling event organized by Sweet Spot Group, annually captures the thrill of elite cycling. Charged with ensuring road safety and resident awareness along the race route, Visi Direct plays a vital role in distributing crucial information about road closures to residents residing within 200 yards of the cycling path.

Precision Delivery: Safeguarding Tour Routes.

Challenges Faced:

1. Reliable Information Distribution: The Tour of Britain needed a cost-effective and reliable solution to inform residents about road closures for their safety during the race.

2. Budget Constraints: The organizers faced challenges of exceeding budget limits in previous attempts to distribute information effectively.

Solution: 

• We addressed these challenges by developing a bespoke service that combined Direct Mail, Splash Distribution Services, and Solus Delivery, ensuring timely and budget-friendly distribution. Our team managed the entire process, including designing, printing, and delivering race-specific leaflets for different stages.
  

Implementation: Working hand-in-hand with Tour of Britain:

• Route Planning: Meticulous planning involved mapping out the race route and utilizing retargeting software to identify residences within 200 yards of the route.

• Distribution Strategy: We utilized a mix of Royal Mail for rural properties and direct distribution for built-up clusters, tailoring our approach to diverse residential landscapes.

Results and Outcomes

• Reliable Distribution: We ensure that residents received timely and accurate information, enhancing road safety during the event.

• Cost-Effective Service: The bespoke solution provided cost-effective distribution, eliminating excessive spending on informing residents.

• Yearly Collaboration: Due to the success of our service, we continue to be the preferred distribution partner for The Tour of Britain, contributing to the success of subsequent events.
  

Client Testimonial:

The Tour of Britain expressed satisfaction with the combination of services provided by us, emphasizing the ability to consistently deliver within budget and provide comprehensive reporting.

This case study exemplifies how we plays a crucial role in enhancing road safety and resident awareness for The Tour of Britain. The success of our services ensures a continued partnership, underscoring our commitment to delivering effective, budget-friendly solutions for high-profile events.