NHS 111, a government organization, partnered with us to launch a large-scale campaign aimed at redirecting non-emergency calls from 999 to the NHS 111 service. Leveraging our leaflet distribution services, we sought to achieve widespread outreach in a budget-friendly manner.
Reducing 999 Calls: NHS 111.
Challenges Faced:
Reducing Non-Emergency 999 Calls: NHS 111 aimed to decrease non-emergency calls to the emergency number, promoting the use of their service.
Budget-Friendly Outreach: A need for a cost-effective solution to reach a large number of houses in specific data-driven target areas.
Solution:
Utilizing metrics provided by NHS 111, we identified districts, postcodes, and streets with an increase in non-emergency 999 calls. Our geo-targeting tool facilitated precise mapping. FSC Certified paper with vegetable-based inks aligned with the organization's ethics, and we employed our Splash Distribution and Solus Delivery services for optimal coverage.
Implementation: Working hand-in-hand with NHS 111:
Geo-Targeting Metrics: Mapped areas with increased non-emergency calls using NHS metrics.
Eco-Friendly Printing: Used FSC Certified paper and vegetable-based inks for ethical printing.
Distribution Services: Deployed Splash Distribution for maximum coverage and Solus Delivery for specific areas.
Four-Week Delivery: Implemented a comprehensive leaflet distribution campaign over four weeks.
Results and Outcomes:
The strategic leaflet distribution campaign achieved its goal of reducing non-emergency 999 calls. Our targeted approach, eco-friendly printing, and diverse distribution services contributed to the success of the initiative within the designated time frame.
In conclusion, our collaborative effort with NHS 111 in implementing a targeted leaflet distribution campaign emerges as a triumph in strategic communication. With a clear objective to reduce non-emergency calls to 999, we leveraged our geo-targeting tool, utilizing metrics provided by the NHS. The meticulous mapping of districts, postcodes, and streets allowed us to reach specific areas effectively. Our commitment to ethical practices was evident in using FSC Certified paper with vegetable-based inks, aligning with the values of the organization. Leveraging our Splash Distribution Service and Solus delivery, we ensured maximum coverage for impactful communication. The 4-week delivery timeline showcased our efficiency in conveying crucial information to the designated audience. This success not only underscores our proficiency in budget-friendly, data-driven campaigns but also reaffirms our dedication to supporting public health initiatives. As we reflect on this achievement, we recognize the vital role strategic communication plays in influencing positive behavioural changes within communities and contributing to the overall well-being of society.
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